ZHANG YIFEI is the Yangtze Focal Project Communication Manager and is based in the Changsha Field Office in Hunan Province. He has been with the WWF China Programme Office since July 2001 and deals with wetland conservation and restoration in the Central Yangtze Ecoregion. Prior to joining WWF, Yifei was already a nature enthusiast with a keen interest in bird-watching and wildlife photography.
While working as a correspondent at Xinhua News Agency for five years, Yifei made important contributions in the field of environmental journalism, which included an influential series of reports on wetland restoration. Although finding ways to balance development and conservation poses a constant challenge, Yifei enjoys "working for nature, and working in nature". He considers the opportunity to enjoy the vibrant wetland environment and its abundant wildlife, as well as meet local residents to be some of the most rewarding aspects of his job.